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Astonish, disturb, seduce, convince
A place where emotions become actions
What You Need to Know about emotions and me
I am a passionate believer in emotions and feelings and how they drive who we are and what we do. I am leading the Supporter Engagement strategy of UNICEF international with the target of mobilizing 100 million people to give their voice, time and money to support children.Before this role I led the Innovative finance for the Capital Fund of the UN and Fundraising for UNICEF Italy. With 25 years of fundraising experience with major nonprofit organizations including I raised billions of dollars including the campaign “Schools for Africa” for UNICEF that raised over $200 million.I am teaching at Fundraising Master at Bologna University and all my knowledge on emotions is in my books: "Emotionraising" and "Hooked on a feeling" both published by Civil Sector Press.
How to astonish, disturb, seduce, convince the brain to support good causes
Using more than twenty years of fundraising experience from around the world, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization.Utilizing practical fundraising examples and successful cases (and also mistakes and errors) this book explains how igniting emotions is the key to everything we do and, in particular, the decisive element when we act to support others.
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